When Calvin Klein's new fragrance, called CK2, debuts in select stores next month, it won't merely be "unisex." Instead, it will be "genderless" and smell―according to its press release—like wasabi, wet cobblestones, and "magnetic woods blends." Its bottle looks a little/a lot like a pill. Its campaign imagery features biracial couples and two girls flashing a highway. Fox News is going to have a field day. Teenagers will probably just shrug and go back to Snapchat.
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